Arcade Alternative for SaaS Launch Videos
Some teams search for an Arcade alternative when they find out that a click through demo and a launch video do different jobs. A demo lets a visitor explore at their own pace. A launch video tells people that something changed, in a format that plays on a feed with no clicks. This page compares them using the vendor's own pages, read on 2026-10-22. For the wider context, see our guide to the SaaS launch video.
Two different assets
An interactive demo is a product tour the viewer drives. A launch video is a short film the viewer watches. Neither is better in general. The right one depends on where the viewer is and what you want them to do next.
A visitor who is already evaluating your product wants to see how it works, so a demo fits. A follower scrolling a feed, or a customer reading a changelog email, wants the news in a few seconds, so a video fits.
Arcade and Tunora at a glance
| Arcade | Tunora | |
|---|---|---|
| What you give it | A recorded walkthrough of your product, or a request for a video (vendor pages, read 2026-10-22). | One sentence, a file or a website link. |
| What you get | A clickable interactive demo, or an AI generated video (vendor pages, read 2026-10-22). | A short launch video with scenes, on-screen text and music. |
| Presenter or not | Demos are product walkthroughs. The video types listed on the homepage include talking heads (vendor page, read 2026-10-22). | No presenter, no recording, no avatar, no lip sync. |
| Best for | Guided tours, onboarding flows and sales demos (vendor docs, read 2026-10-22). | Announcing a release when nobody has time to edit. |
| How it is priced, as the vendor states it | Interactive Demo Growth at 50 dollars per seat per month, or 510 dollars per seat per year. AI Video Pro at 49 dollars per month billed annually; the page also shows 59 dollars without a label (vendor pages, read 2026-10-22). | See tunora.app. |
What Arcade does well
Arcade's documentation describes an interactive demo as a clickable walkthrough of your product, made for "guided product tours, onboarding flows, and sales demos". You record a walkthrough, turn it into a clickable demo, and add hotspots, callouts, pan and zoom, branching paths and voiceover. You then publish it as a share page or embed it on your site.
That is a strong fit for a specific need. A prospect can try the flow before signing up, a new user can follow an onboarding path, and a sales engineer can send a link instead of booking a call. The plans page for demos lists branching, calls to action and forms, and advanced insights on the Growth plan, which suits teams that want to see how viewers move through a tour (Arcade Interactive Demo plans).
Arcade also sells a separate AI video product. Its homepage title calls Arcade an AI video generator for marketing teams, and the page lists launch videos, changelogs, talking heads, how to tutorials and articles turned into video as video types (Arcade homepage). It captures your screen and camera through a browser extension, lets you ask for a video through an integration, and says you can edit scenes, lines or sound with natural language. If you already record your product screen, that route is worth a look.
What the pricing pages say
Arcade splits its pricing in two, because the demo product and the video product are billed separately. The prices below show a dollar sign without naming a currency, and they are the vendor's claim as read on 2026-10-22.
- Interactive Demo Free is 0 dollars with one published demo. Growth is 50 dollars per seat per month or 510 dollars per seat per year, for up to 10 seats. Enterprise is custom (Arcade Interactive Demo plans).
- AI Video Free is 0 dollars with 250 credits, one time, videos up to 30 seconds and an Arcade watermark. Pro is 49 dollars per month billed annually (the page also shows 59 dollars, unlabeled, with a Monthly and Yearly toggle), with 1,000 credits a month at the base level and videos up to 5 minutes. Enterprise is custom (Arcade pricing).
- The pricing page says interactive demos are sold separately and that publishing and exporting do not use credits. A 30 second video costs 60, 80 or 100 credits depending on the model, and each AI edit costs 30, 40 or 75.
Credits matter here because they set how many videos a month a plan covers. Check the live page, since plans and credit rules can change.
Where Arcade fits a SaaS release video
Arcade fits a release when the release is something a viewer should try. A new onboarding flow, a redesigned settings page or a feature that needs a few clicks to understand are good candidates for a demo. You can link it from the changelog, the help center and the sales deck, and it keeps working long after launch day.
A demo is a weaker fit when the aim is reach in a feed, where viewers tend to watch rather than click (our view, not a sourced fact). If you also want a clip for social channels, check whether your plan exports one, or use a video tool such as Arcade's video product or another tool.
Where Tunora fits
Tunora (tunora.app) turns one sentence, a file or a website link into a short launch video with scenes, on-screen text and music. There is no presenter, no recording, no avatar and no lip sync. The positioning is one line: Describe the feature. Get the launch video. The page What Is Tunora explains the product and who it is for.
Tunora fits the announcement job. It sits in front of the demo, not in place of it. The video says what changed, and a link can send interested viewers to a demo. Our guide to the AI launch video generator explains how this category differs from editors and avatar tools.
How to choose
Ask who the viewer is and what you want them to do.
- Is the viewer already evaluating your product, and do you want them to try a flow? Choose an interactive demo, and Arcade is a good candidate.
- Is the viewer on a feed, in an email or on a launch listing, and you want them to know what changed? Choose a launch video.
- Do you need both? Make the video first for reach, then link a demo for the viewers who want to explore.
If you want a video from your screen recording, Arcade's video product is one option. If you want a launch video from a written description with no recording, look at Tunora. For a different kind of video tool, with timeline editing, read our notes on alternatives to script to video editors. For budget, see what a SaaS explainer video costs.
Sources
- Arcade pricing, arcade.software (Arcade), read 2026-10-22. AI Video plans, prices, credits, video length limits, demos sold separately, publishing and exporting without credits.
- Arcade homepage, arcade.software (Arcade), read 2026-10-22. Page title "AI Video Generator for Marketing Teams", video types, browser extension capture, natural language editing.
- Arcade Interactive Demo plans and AI credits, Arcade documentation, read 2026-10-22. Interactive Demo Free, Growth and Enterprise plans, prices and features.
- Arcade documentation home, Arcade documentation, read 2026-10-22. Definition of an interactive demo, how it is built and shared.
Frequently asked questions
What is the difference between an interactive demo and a launch video?
An interactive demo is a clickable tour that the viewer drives at their own pace, good for evaluation and onboarding. A launch video is a short film that announces a change and plays without clicks, good for feeds and email. Many teams use a video for reach and a demo for those who want to try.
How much does Arcade cost?
Arcade prices its products separately. On 2026-10-22 the demo docs listed Growth at 50 dollars per seat per month or 510 dollars per seat per year. The pricing page listed AI Video Pro at 49 dollars per month billed annually, and also showed 59 dollars without a label. These are vendor figures without a named currency, and plans change.
Does Arcade make videos as well as demos?
Yes. The homepage title calls Arcade an AI video generator for marketing teams, and the page lists launch videos and changelogs among its video types. Interactive demos are a separate product with their own plans. Both are billed separately, so check which one you need before you compare prices.
When is an interactive demo the better choice?
Choose a demo when the viewer is already interested and should try a flow: onboarding, a sales walkthrough, or a feature that needs hands on exploration. A demo also keeps working on your site after launch day. A video suits announcements. Many teams use both.
Does Tunora use a presenter or require a recording?
No. Tunora (tunora.app) turns one sentence, a file or a website link into a short launch video with scenes, on-screen text and music. There is no presenter, no recording, no avatar and no lip sync. The What Is Tunora page describes it in full.