Synthesia Alternative for SaaS Launch Videos
If you run marketing for a small SaaS team, the question behind "synthesia alternative" is often about format. Synthesia is an avatar video platform: a digital presenter speaks your script. A launch video can be a different thing, a short piece that shows the release and has no person in it. This page compares the two honestly, using Synthesia's own pages read on 2026-10-22, so you can pick the one that matches the video you need to ship.
Synthesia and Tunora at a glance
| Synthesia | Tunora | |
|---|---|---|
| What you give it. | A text prompt, a script, an uploaded file, a PowerPoint file or a link, per the vendor's docs and home page. | One sentence, a file or a website link. |
| What you get. | A video presented by an AI avatar with a voiceover, built scene by scene. | A short launch video with scenes, on-screen text and music. |
| Presenter or not. | Yes, an AI avatar presents. | No presenter, no recording, no avatar, no lip sync. |
| Best for. | Training, sales and product videos for business teams, per the vendor's use case list. | Describe the feature. Get the launch video. |
| How it is priced. | Plans by month or year, from a $0 Basic plan to a custom Enterprise plan (vendor page, read 2026-10-22). | See tunora.app. |
Every Synthesia cell above comes from the vendor's pages, read 2026-10-22: its pricing page, its video creation documentation and its home page.
How Synthesia states its pricing
The Synthesia pricing page lists four plans. Basic costs $0 per month and, the page says, videos carry a Synthesia watermark. Starter costs $29 per month, or $18 per month when billed yearly. Pro costs $89 per month, or $64 per month when billed yearly. Enterprise is custom. Each paid plan comes with a monthly credit allowance, and the page also lists a number of avatars, seats and guests per plan. The page labels the Starter and Pro prices inconsistently (some labels read "billed yearly" next to the monthly figure), so confirm the billing period on the page before buying.
Plan names changed recently. Synthesia's help article on the October 1 plan change says Creator became Pro, prices stayed the same, and every plan, Basic included, now comes with a monthly allowance that lists 10 minutes of video. The pricing page shows more for the paid plans. Because names, credits and minutes moved this month, read the pricing page on the day you buy.
What Synthesia does well
Synthesia is a mature product with real strengths, and a fair comparison should say so.
- Many ways to start. The documentation lists a text prompt, a template, a script used word for word, an uploaded file, a PowerPoint presentation and a blank canvas. According to the docs, the text prompt, script and uploaded file starts require a paid plan. The home page also says you can paste a URL.
- Room for long videos. The same documentation sets limits of 150 scenes per video, 5 minutes per scene and 4 hours in total, which suits courses and long walkthroughs.
- A deep avatar and language offer. The home page describes hundreds of stock avatars, a personal avatar built from a single photo, and videos in 140+ languages. Even the free Basic plan includes 9 stock avatars, according to the pricing page.
- A clear business focus. The home page lists technical, compliance and sales training, SOP videos and product videos, for teams such as learning and development, sales enablement, marketing and IT.
- A free way to try it. A $0 Basic plan exists, and the October 1 help article says every plan comes with a monthly allowance that lists 10 minutes of video.
If your video needs a person-like presenter who explains, teaches or sells, these are the things you want.
Where it fits a SaaS release video
Synthesia lists product videos among its use cases, so it can carry a release video when the plan is a presenter walking viewers through a feature. A few situations suit it well:
- An onboarding or how-to video for a new feature, where a calm voice and a face explain the steps.
- A customer-facing update that you want in many languages from one script.
- A release video for an internal or sales audience, where the presenter format is familiar.
An avatar video puts a presenter on screen, which suits some audiences and not others. For a short public launch video on social channels, some teams prefer to let the product and the headline do the talking. That is a matter of audience, not of Synthesia being weaker. For the wider picture of what a launch video does, see our guide to SaaS launch videos.
Where Tunora fits
Tunora (tunora.app) turns one sentence, a file or a website link into a short launch video with scenes, on-screen text and music. There is no presenter, no recording, no avatar and no lip sync. The idea is in the line the product uses: Describe the feature. Get the launch video.
That makes it a different kind of tool from an avatar platform, not a copy of one. To see how AI tools in this space differ in general, read our overview of AI launch video generators, and for what the human route costs, see SaaS explainer video cost. Another avatar platform is covered on its own comparison page.
How to choose
Use a simple rule, based on the video you need this week.
- Does the video need a presenter? If someone should appear to speak to the viewer, as in training, onboarding or a sales walkthrough, pick Synthesia.
- Do you need one script in many languages? Synthesia lists 140+ languages for making videos, per its home page.
- Is it a short launch video where the product is the star? Look at Tunora, because it does not use a presenter at all.
- Is your input a sentence, a file or a link? Either tool accepts files, and both are worth testing on the same feature. Run one real release through each and compare the result with what your audience expects.
Imagine a fictional product, Acme Invoices, shipping recurring invoices on Tuesday. A customer education team that wants a five-step tutorial with a presenter should lean toward Synthesia. A founder who wants a short public launch video for the release should test Tunora. Some teams may use both, for different jobs.
Sources
- Synthesia pricing page, Synthesia, read 2026-10-22. Plan names and prices, watermark on Basic, 9 stock avatars on Basic.
- What's changing in Synthesia plans on October 1, 2026, Synthesia help center, read 2026-10-22. Creator renamed Pro, prices unchanged, 10 minutes of video a month on every plan.
- Synthesia video creation documentation, Synthesia docs, read 2026-10-22. Ways to start a video and the limits of 150 scenes, 5 minutes per scene and 4 hours.
- Synthesia home page, Synthesia, read 2026-10-22. Use cases, URL input, personal avatars, language count.
Frequently asked questions
What is a good Synthesia alternative for SaaS launch videos?
It depends on the video. If you want an AI avatar presenting a tutorial or training, another avatar platform may suit you. If you want a short launch video with no presenter, Tunora (tunora.app) turns one sentence, a file or a website link into a video with scenes, on-screen text and music. Run one real release through each before you commit.
How much does Synthesia cost?
According to its pricing page, read 2026-10-22, Basic is $0 per month, Starter is $29 monthly or $18 per month billed yearly, and Pro is $89 monthly or $64 per month billed yearly. Enterprise is custom. Plan names and allowances changed on October 1, 2026, so check the page before buying.
Does Synthesia have a free plan?
Yes. The pricing page lists a Basic plan at $0 per month, and says videos on it carry a Synthesia watermark. Synthesia's October 1, 2026 help article also says every plan, Basic included, comes with a monthly allowance that lists 10 minutes of video. The paid plans list no watermark and more stock avatars (125+ on Starter, 180+ on Pro).
Can Synthesia make a video from a link or a document?
Its documentation lists a text prompt, a script, an uploaded file such as a document or deck, and a PowerPoint presentation as ways to start, and says the text prompt, script and uploaded file starts require a paid plan. Its home page also says you can drop in a file or paste a URL. The video it produces is presented by an AI avatar with a voiceover.
Does Tunora use an avatar?
No. Tunora has no presenter, no recording, no avatar and no lip sync. It is built around one idea: Describe the feature. Get the launch video. It turns one sentence, a file or a website link into a short video with scenes, on-screen text and music.
Which fits a product launch, Synthesia or Tunora?
That depends on the format. Synthesia suits videos where an avatar presents, such as training or sales walkthroughs. Tunora suits a short launch video with no presenter. Choose by the format your audience expects, then test both on one real feature. Our pillar guide to SaaS launch videos explains the options in more depth.