Tella Alternative for SaaS Launch Videos
Founders who ship often usually weigh two ways to make a release video. One is to record the product and yourself, then trim the result. The other is to describe the release and let a tool build a video with no recording. This page compares Tella, which records footage, with Tunora, which builds a video from a description, so you can pick the one that matches how you work. Read the pillar guide to SaaS launch videos first if you are still deciding what kind of video you need.
Tunora is a tool that turns one sentence, a file or a website link into a short launch video with scenes, on-screen text and music. You can read more on the what is Tunora page.
Tella and Tunora at a glance
All Tella facts in this table come from the Tella pages listed under Sources (vendor page, read 2026-10-22). The Tunora column holds only our own description of Tunora.
| Tella | Tunora | |
|---|---|---|
| What you give it | A recording of your screen, camera, microphone and system audio | One sentence, a file or a website link |
| What you get | An edited video of what you recorded, shared as a link or exported | A short launch video with scenes, on-screen text and music |
| Presenter or recording | You record yourself, your screen, or both | No presenter, no recording, no avatar, no lip sync |
| Best for | Product demos, video messages and tutorials | Launch videos for SaaS releases without a recording session. |
| Pricing as the vendor states it | Pro $13 per user per month and Premium $19 per user per month, both shown as billed annually, with the page marking annual billing as 50% off; Enterprise is custom (vendor page, read 2026-10-22). | See tunora.app |
What Tella does well
Tella describes itself on its home page as an all-in-one screen recorder, with an editor built in. Its home page says it records your screen, camera, microphone and system audio, and that it runs as a Mac app, a Windows app, a web recorder and a Chrome extension (Tella home page).
Three strengths stand out from the vendor pages.
Screen and camera stay separate. Tella says it records screen and camera as separate tracks, so you can change the layout, resize your camera or hide either source after recording (Tella home page). For a founder who talks over a live demo, that means a mistake in framing is fixable without a second take.
Editing from the transcript. The home page says you can remove mistakes, filler words and silences by editing the transcript. The pricing page also lists an AI editor called Tella Agent, marked Beta, that makes edits from a chat and runs on credits (Tella pricing page).
Clear limits and no watermark. The pricing page says one clip can run up to 6 hours on every plan and that videos do not expire (Tella pricing page). Tella says it never adds its logo or a watermark to your video content on any plan (Tella help center). The pricing page separately lists Tella branding removal under Premium, so check what that covers.
Tella also offers a trial. The help center says the trial lasts 7 days on the Pro plan and needs no credit card. When it ends, your videos are kept, but recording, editing and exporting lock until you subscribe, and there is no forever-free plan (Tella help center).
Where it fits a SaaS release video
Recording is the right choice when the point of the video is the real product in motion. A new settings screen, a dashboard filter or an onboarding flow is best shown by someone clicking through it. The Tella home page lists product demos, tutorials and messages among the videos teams make with it, so a release walkthrough narrated by you is squarely in scope.
Recording also fits when your face and voice are part of the message. A recorded walkthrough carries your own presence, which a video with no presenter does not try to do.
The cost of recording is the session itself. You need a quiet moment, a clean account to demo from, a take you are happy with and an edit pass. For a team that ships every week, that session becomes a recurring task, and it can be the first thing cut when a release is busy. If your release video has to exist on the day of the release, count that time before you choose. The guide to SaaS explainer video cost shows how to price the time as well as the tool.
Where Tunora fits
Tunora is built for the case where nobody has time to record. You describe the feature in a sentence, or give Tunora a file or your website link, and it produces a short launch video with scenes, on-screen text and music. There is no presenter, no recording, no avatar and no lip sync. The positioning is plain: Describe the feature. Get the launch video.
That makes it a different kind of tool, not a rival feature for feature. There is no recording step, so for footage of a complex screen, use a recording tool. To see how this kind of tool compares with others in its group, read the guide to the AI launch video generator. For tools that make click-through demos of your real interface, see the comparison with another demo tool.
How to choose
Use this rule, in order.
- If the release needs the real interface on screen, step by step, record it. Tella is a good fit.
- If you want to be the voice and face of the release, record it. Tella is a good fit.
- If nobody on your team can spare a recording session before the release, use a tool that builds the video from a description. Tunora is one.
- If you want both, record a demo for your docs and use a generated launch video for the announcement. The two serve different moments.
A quick check: write the release in one sentence. If that sentence is enough to explain it to a stranger, a description-based tool may be enough. If the sentence needs "and then you click here", you probably need a recording.
Sources
- Tella | All-in-One Screen Recorder for Mac, Windows & Chrome, Tella, read 2026-10-22. Product description, recording sources, apps, separate screen and camera tracks, transcript editing.
- Pricing | Tella, Tella, read 2026-10-22. Pro and Premium prices, Enterprise custom, Tella Agent Beta, 6 hour clip limit, video expiry.
- How does the 7-day free trial work? - Tella, Tella help center, read 2026-10-22. Trial length, no card, what locks after it ends.
- Does Tella add branding or a watermark to my videos? - Tella, Tella help center, read 2026-10-22. No logo or watermark on videos on any plan.
- Tunora, Tunora home page, read 2026-10-22. The input types (a sentence, a file or a website link), that Tunora writes the script, animates every scene and composes the music, and the audience of people who need videos often without a motion designer.
Frequently asked questions
What is the best Tella alternative for SaaS launch videos?
It depends on whether you want to record. If you want to show your real product on screen, a recording tool is the right type. If you would rather describe the release and get a video with no recording, a tool like Tunora, which builds launch videos from a sentence, a file or a link, is the alternative to look at.
Is Tunora a screen recorder?
No. Tunora does not record your screen or you. It turns one sentence, a file or a website link into a short launch video with scenes, on-screen text and music, with no presenter, no recording, no avatar and no lip sync. If you need footage of your real interface, a screen recorder such as Tella is the right kind of tool.
Does Tella have a free plan?
Tella's help center says there is no forever-free plan. It offers a 7-day trial of the Pro plan with no credit card needed. After the trial, recording, editing and exporting lock until you subscribe, though your existing videos are kept and can still be viewed and shared (vendor page, read 2026-10-22).
How much does Tella cost?
Tella's pricing page, read 2026-10-22, shows Pro at $13 per user per month and Premium at $19 per user per month, both billed annually, with Enterprise on custom pricing. The page shows a Monthly and Annual toggle that marks annual billing as 50% off, which implies monthly billing costs more, but it did not state the monthly figures.
Can I use both Tella and Tunora?
Yes, and they do different jobs. Record a walkthrough of the real interface with a recording tool for your docs or onboarding. For the announcement of a release, use a launch video built from a description. The video you choose should follow where it will be seen and what it needs to show.